Viewpoints — Exhibition Visual Identity
This palette was extracted from
Award-Winning Exhibition Visual Identity
This design features Gainsboro, Silver, Dim Gray, Light Gray, Indian Red, Sienna, Dark Gray, and Rosy Brown.
About the Award-Winning Exhibition Visual Identity Design: Viewpoints, a satellite exhibition of the 2024 Taiwan Design Expo, reinterprets Tainan's 400 year history through street furniture design. Inspired by alleyway culture, temple seats, and arcade benches, and communal spaces, it highlights areas of rest and interaction that shape daily rhythm. With a youthful visual identity featuring expressive illustrations and a refined color palette, captures the charm of Tainan's evolving urban landscape. By blending heritage with modernity, Viewpoints invites visitors to engage with the city's past while envisioning its future.
This palette has a warm feel, creating comfort and energy.
View at A' Design AwardViewpoints, the design behind this palette, was designed by ChungSheng Chen.
Technical color information for designers and developers. Click any value to copy.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.
These colors were identified within ChungSheng Chen's award-winning project "Viewpoints".
ChungSheng Chen is a celebrated design visionary recognized by the A' Design Award. Their creative vision reflects exceptional skill in creative direction.
Prof. ChungSheng Chen, a self-proclaimed "design missionary," possesses extensive experience in both design practice and education. He frequently expresses his perspectives on society through his work, blending an optimistic outlook, keen observation, and a deep emotional connection to life. His cross-disciplinary approach integrates various processing techniques and material applications, embodying a fundamental design philosophy. Chen has received numerous international accolades, including the German iF Award, Red Dot Award, Japan’s Good Design Award (GMARK), Italy’s A’ Design Award, China’s Xiamen Strait Industrial Design Grand Prize, the Golden Pin Design Award, the Cultural & Creative Excellence Award, and the National Invention and Creation Award. His works have been collected by esteemed institutions such as The Chicago Athenaeum: Museum of Architecture & Design (USA), the Museum of Outstanding Design (Italy), the Design Museum in Hebei (China), and Taiwan’s National Science and Technology Museum. Additionally, he holds dozens of patents and has guided students to win hundreds of awards in domestic and international design competitions.
Discover more color palettes from Chen's award-winning work.
Viewpoints was awarded with the Silver A' Graphics, Illustration and Visual Communication Design Award in 2025. The A' Design Award is a well-established design recognition initiative that honors exemplary design excellence. Award recipients are determined through rigorous evaluation by qualified design professionals comprising academics, professionals and press members. The Silver status indicates commendable design excellence as assessed by the judging body.
Celebrate the artistry and ingenuity in visual storytelling through the Graphics, Illustration and Visual Communication Design Award. The award category highlights exceptional creativity, effective communication, and the transformative power of illustrative and graphic design.
Each image reveals a unique color story. Click to explore.
Explore colors from more award-winning designs.